Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works By Ash Maurya
Publisher: O'R[eil]ly M[edia]; 2nd Revised edition 2012 | 240 Pages | ISBN: 1449305172 | EPUB + PDF | 11 MB + 11 MB


We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.


Running Lean: Iterate from Plan A to a Plan That Works


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In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

Find a problem worth solving, then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Build a feature, measure customer response, and verify/refute the idea
Know when to "pivot" by changing your plan's course
Maximize your efforts for speed, learning, and focus
Learn the ideal time to raise your "big round" of funding

Download
http://extabit.com/file/27b08svm4fo32/Running.Lean.2nd.Edition.epub
http://extabit.com/file/27b08svm4fejy/Running.Lean.2nd.Edition.pdf
or
http://ul.to/ova5admtn/Running.Lean.2nd.Edition.pdf
http://ul.to/ohx6ualxe/Running.Lean.2nd.Edition.epub


Running Lean: Iterate from Plan A to a Plan That Works

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